The Mexican Golf Federation (FMG) is entering a new chapter, and at its helm is a leader with deep roots in sports administration and a clear mission for the future of Mexican golf. With the appointment of Liliana Álvarez as General Director, the FMG signals a commitment to innovation, inclusion, and operational excellence.
In an exclusive conversation with Golf Americas, Álvarez shared her vision for a federation that evolves with the times while remaining grounded in the values of the sport. With a distinguished background that includes roles in public administration and institutional development, she brings a fresh perspective to one of Mexico’s most important sports governing bodies.
Redefining Strategy and Structure
Álvarez steps into her role with a strong emphasis on strategic planning and institutional alignment, working closely with FMG President Andrés Jurado Rivera Torres to ensure that the Federation’s projects are not only ambitious, but actionable. “The FMG has laid the groundwork for big things, now it’s time to ensure continuity, execution, and long-term impact,” she noted.
Her approach involves optimizing administrative structures, improving communication across regional associations, and ensuring that initiatives like PROCAGOLF and the National Public Golf School are developed to their full potential. “It’s not just about launching programs—it’s about building them sustainably and making sure they reach the people who need them most,” she said.
A New Chapter for Women in Sports Leadership
Álvarez’s appointment also marks a milestone for women in Mexican golf. As the second woman to hold the role of General Director, her leadership is already inspiring a new generation of professionals and athletes. “Golf is about precision, vision, and strategy, and those values are genderless,” she stated. “We want more girls and women to see a future in this sport, both on and off the course.”
From Inclusion to Infrastructure
When asked about her priorities, Álvarez was clear: expand access, develop infrastructure, and strengthen partnerships. With a keen eye on underserved regions, she aims to close the gap between elite golf and grassroots participation. She is particularly focused on forging alliances with educational institutions and local governments to scale training programs and introduce golf to new communities.
Her vision includes bringing golf to public schools, building community-based learning centers, and supporting municipal initiatives that see golf as a tool for education, health, and social development.
Positioning Mexico on the Global Stage
While strengthening national platforms is crucial, Álvarez is equally committed to growing Mexico’s international profile. Events like the Mexico Open at Vidanta and other international partnerships present an opportunity not only for top-tier competition, but also for cultural exchange and global visibility. “Mexico has everything it needs to be a leader in Latin American golf,” she affirmed. “Our job is to connect the dots, athletes, clubs, sponsors, and institutions, to make that happen.”
Building a Lasting Legacy
As she settles into her new role, Álvarez is aware of the weight of her responsibilities, but also excited about the potential ahead. Her message is one of unity, long-term vision, and purpose-driven work. “I hope to help shape a Federation that’s modern, transparent, and deeply rooted in service,” she said. “This is not just about tournaments and rankings. It’s about building a stronger ecosystem for golf in Mexico, one that works for everyone.”
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