Golf is more than just a game; it’s a global tourism powerhouse. As destinations seek to attract high-value visitors and extend economic benefits across hospitality, transportation, and dining, golf travel stands out as one of the most lucrative sectors in the industry.
According to Allied Market Research, the global golf tourism market reached $41.8 billion in 2022 and is forecasted to grow to $61.9 billion by 2032, with a compound annual growth rate of 4.1%. This market includes domestic and international travel and includes leisure vacations, business trips, and group events.
Let me present the numbers behind golf travel, what golfers do after golf, and why destinations worldwide, including the Caribbean, Mexico, and Latin America, are investing in golf-focused tourism experiences.
Golf Travelers… Spend A Lot More
Compared to leisure tourists, golf travelers are in a league of their own when it comes to spending. Research shows that golf tourists spend 20% to 120% more per trip than average vacationers.
International golf tourists often spend between $3,000 – $6,000 per trip.
Domestic U.S. golf travelers spend about $1,500 per trip.
An average trip will include these kinds of expenses:
Green fees, carts, and caddies
Luxury accommodation and resorts
Transportation, both air and ground
Golf equipment purchases or rentals
Dining, nightlife, and cultural excursions
Spa treatments, shopping, and non-golf activities for companions
Golfers travel during shoulder or off-peak seasons and extend their stays beyond the average leisure traveler.
Duration & Activities
The average golf trip is longer than the average vacation, especially for international travel. Most domestic golf travelers stay 3–5 nights, while international golf travelers average 7–10 nights. This extended stay contributes to higher spending per person and gives travelers time to enjoy the destination beyond the course.
When they’re not teeing off, what are golfers doing?
Cultural experiences (local tours, art, or food)
Luxury dining and wine tastings
Spa days and wellness treatments
Adventure tourism (sailing, hiking, ziplining)
Beach days or family excursions
Shopping for local goods or golf gear
Rounds of golf are just part of a broader lifestyle travel package, golf trips are increasingly including “golf plus experiences”.
Golf travelers are a diverse group—but data shows a few key trends for tourism strategists and travel providers:
Average Age:
The core age range is 35 to 64 years old, interest from millennials (25–40) and Gen Z is rising, thanks to modern, lifestyle-driven travel trends and a more relaxed golf culture.Gender Breakdown:
Golf has traditionally been male-dominated, but the rise in women’s participation has opened new opportunities for resorts, apparel brands, and destinations to create tailored experiences for female golfers and ladies’ getaways.Travel Type:
About 50% of golf trips are with friends or golf buddies
30% are family trips where golf is shared with spouses or teens
20% include corporate or incentive travel, solo travel, and organized amateur golf competitions
This mix of travel types makes golf tourism flexible and multigenerational, appealing to a wide range of demographics and group sizes.
The U.S. Market: A Driving Force in Global Golf Tourism
9.3 million U.S. golfers take golf trips annually
U.S. golfers are a key market for destinations in Latin America, the Caribbean, and Europe
Increasing demand for “golf + culture + luxury” packages means U.S. travelers are looking beyond the fairways for a full destination experience
Popular regions attracting outbound U.S. golfers include:
Mexico (Puerto Vallarta, Los Cabos, Riviera Maya)
The Dominican Republic and Jamaica
Panama, Costa Rica, and Chile
Portugal and Scotland for heritage travel
Trends Shaping the Future of Golf Tourism
Golf travel isn’t just growing in numbers—it’s evolving in experience. New trends are driving higher-value bookings and changing the way destinations market themselves to this premium audience.
Bleisure Travel (Business + Leisure Golf)
As hybrid work and business travel rebound, many professionals are adding a few extra days of golf to conferences or corporate meetings. Resorts with on-site golf or proximity to courses benefit from this.
Women & Millennials Join the Game
Women’s golf is growing, both in participation and spending. Millennial travelers value authentic, shareable experiences, sustainability, and cultural immersion, making them an ideal audience for golf plus adventure or eco-luxury trips.
Influencer and Experiential Travel
Social media and digital storytelling are now key to attracting golf travelers. Destinations and brands that work with influencers or content creators see higher engagement and conversion rates than with traditional advertising.
Group and Incentive Travel
Group golf travel (buddies trips, ladies’ retreats, destination tournaments) leads to higher per capita spend and often drives repeat visits. Corporate and incentive trips add another high-value tier to golf tourism, where entire travel costs may be covered by a company or sponsor.
Destinations that combine championship courses, luxury resorts, local culture, and off-course adventures are best positioned to capture this growing market.
Whether it’s a group of friends headed to a beachfront resort in Punta Cana, a family spending spring break in Costa Rica, or a couple combining golf and gastronomy in Argentina, the financial benefits of golf travel are clear and compelling.
For tourism boards, resort developers, and local businesses, the opportunity lies in designing and promoting multi-dimensional golf experiences that go beyond the tee box. With the market poised to hit nearly $62 billion by 2032, now is the time to invest in golf as a core strategy for long-term tourism growth. Contact us at Golf Americas to learn how your destination can tap into the power of golf tourism.
Source: Allied Market Research, Golf Tourism Market Report 2022–2032