Some destinations are places you visit. Others become part of your story.
For the family behind VYBwear, Jamaica became much more than a favorite Caribbean escape. What began with a family vacation in 2013 developed into lasting friendships, a passion for Jamaican golf and, eventually, a commitment to give back through their support of the Jamaica Open.
From a Family Vacation to a Lasting Connection with Jamaica
From the beginning, it was the combination of Jamaica’s people, hospitality and natural beauty that kept the family returning year after year. Over time, those visits created relationships that transformed the island into what they now consider a second home. Giving back through sports was already part of the family’s philosophy. Years earlier, their passion for basketball led them to establish the Supreme Court Youth Organization, providing young athletes with opportunities to compete at a higher level, gain recognition from college coaches and potentially pursue scholarships.
Later, golf became another family passion. When the opportunity arose to support the Jamaica Open, the pieces naturally came together: golf, Jamaica and the opportunity to make an impact through sport.
VYBwear: Visualize Your Best
That philosophy is also reflected in the VYBwear name: Visualize Your Best.
The concept is centered on mindset and the belief that everyone can strive to become their best self, whether in sports, business, fitness or everyday life. For the family, visualization is an important part of turning personal goals into accomplishments. Jamaica, meanwhile, gives the brand much of its personality.
The colors and designs found throughout VYBwear collections draw inspiration from the island’s tropical flowers, beaches, golf courses, mountains, rivers and wildlife. The Fall ‘26 collection, for example, incorporates Jamaica’s national bird, the Doctor Bird, into one of its signature designs. The objective is to combine performance golf apparel with the relaxed energy and distinctive lifestyle of the Caribbean.
Supporting the Jamaica Open and Jamaican Golf
VYBwear’s relationship with the Jamaica Open is particularly meaningful because the tournament is part of the brand’s origin story.
Through its sponsorship, the family hopes to support the Jamaica Golf Association, the tournament, and Tryall while bringing greater international attention to Jamaican golf.
Jamaica may be known around the world for its beaches, music, food and culture, but its golf remains something of a hidden gem. VYBwear sees an opportunity to help change that perception. Growing the Jamaica Open, attracting international players, and expanding its visibility can do more than strengthen a tournament. It can introduce golfers to an entire destination.
Golf in Jamaica: More Than a Destination
For the VYBwear family, the strongest argument for a Jamaican golf vacation isn’t limited to the quality of the courses. It’s the relationships.
At Tryall, golfers can experience holes framed by the Caribbean Sea before moving through lush tropical surroundings. Yet some of the family’s most meaningful memories have come from relationships developed with caddies, golf staff, and people throughout the community. “You don’t simply come home remembering the holes you played. You remember the people you shared with.”
Investing in the Future of Golf
That personal connection continues to shape VYBwear’s future. The company has already provided products to support JGA youth teams and is exploring additional opportunities to support young players, including greater tournament and college exposure.
As VYBwear expands throughout the United States and potentially into Canada, Europe, and other markets, the family intends to keep Jamaica firmly connected to the brand. Their ambition extends beyond growing an apparel company. Five years from now, they hope to say they helped more golfers recognize Jamaica not simply as a Caribbean vacation destination, but as a premier golf destination.
Golf Without Borders: A Story of Connection
It’s a story that captures the spirit of Golf Without Borders: arrive for golf, discover the culture, build relationships, and perhaps find a reason to keep coming back.