Isabella Fierro, first invitee to the LPGA Riviera Maya Open at Mayakoba.

Guadalajara, Jalisco, February 14, 2025 – To advance her career, golfer Isabella Fierro and GS Sports Management have joined in an agreement in which the company will represent the young athlete on a global scale.

Gustavo Santoscoy García, CEO of GS Sports Management, explained that the company is entering a new phase alongside Isabella. “Our goal is to support her in commercial matters, help her continue her sports career in the right way, and do whatever we can to assist her in maintaining her success. Additionally, it’s worth mentioning that she has received the first official invitation to the Riviera Maya Open,” he stated.

The representation includes providing various services to Isabella’s team, “from assisting with her travel itinerary to securing sponsors, connecting her with brands, and promoting her globally so that different commercial partners take an interest in her, allowing her to continue growing as an athlete and as a person. Furthermore, we have extensive experience in the world of sports events, which will be invaluable for her development,” he added.
The agreement has no set duration, as the intention is to continue together for a long period, said Santoscoy García.

Fierro expressed her excitement about this partnership and spoke about what made her accept it without hesitation.

“Something that instantly clicked for me was that they were interested in me as a person, more than just as an athlete. Nowadays, it’s easy for sports to define you as a person, but at GS Sports, they introduced me to the entire team—I know each one of them will be there to support me, and I know they are eager to learn. The fact that they brought women’s golf back to Mexico proves it,” she admitted.

In this regard, Gustavo Santoscoy Arriaga, CEO of GS Sports Management, emphasized that in Isabella, they found the values that their company represents—people committed to always giving their best. “Our goal is to continue growing in the sports industry. Now that we are in the LPGA, we believe we must support future stars, and Isabella is one of them. She is already a success story, having played in the LPGA, and we will continue supporting her with our infrastructure. I hope we achieve great goals for her career.”